Earlier this year, a New York–based salon came to us with a clear challenge: they wanted to improve retail sell-through by introducing products that felt truly their own, not generic add-ons or rebranded stock formulas. They weren’t looking to launch a full product line. They wanted a tight, focused private label edit that would resonate with their clientele and perform at retail. Retail success in a salon environment is about offering their own branded products that feel exclusive,...

Launching a private label haircare product requires more than a good idea — it requires experienced formulation, reliable manufacturing, and fast execution. In this case study, we partnered with an established influencer who already had a men’s haircare brand but wanted to expand their line with a high-performing hero product that addressed a clear market gap. They knew it would reliably sell, but they didn’t know how to bring it to life. They needed speed, clarity, and execution. That’s...

Starting a beauty brand can be an exciting and lucrative venture, but it's essential to understand the costs involved to ensure a successful launch. The beauty industry is competitive, and creating a unique brand requires a combination of creativity, passion, and financial planning. Let's break down the costs involved in launching your own beauty brand, on a budget: 1. Research and Development (R&D): $5000 - $10000 The first step in creating your beauty products is investing in research and...