Greenwashing happens when a brand markets itself as sustainable, clean, or ethical without real substance behind the claims. Common examples include: Claiming “natural” while using synthetic fillers Using green packaging aesthetics to imply sustainability Highlighting one clean ingredient while ignoring problematic ones Making vague claims like “eco-conscious” with no data Calling a product “non-toxic” without defining what that means The issue is misleading marketing without

Earlier this year, a New York–based salon came to us with a clear challenge: they wanted to improve retail sell-through by introducing products that felt truly their own, not generic add-ons or rebranded stock formulas. They weren’t looking to launch a full product line. They wanted a tight, focused private label edit that would resonate with their clientele and perform at retail. Retail success in a salon environment is about offering their own branded products that feel exc

Launching a private label haircare product requires more than a good idea — it requires experienced formulation, reliable manufacturing, and fast execution. In this case study, we partnered with an established influencer who already had a men’s haircare brand but wanted to expand their line with a high-performing hero product that addressed a clear market gap. They knew it would reliably sell, but they didn’t know how to bring it to life. They needed speed, clarity, and exe

Starting a beauty brand can be an exciting and lucrative venture, but it's essential to understand the costs involved to ensure a successful launch. The beauty industry is competitive, and creating a unique brand requires a combination of creativity, passion, and financial planning. Let's break down the costs involved in launching your own beauty brand, on a budget: 1. Research and Development (R&D): $5000 - $10000 The first step in creating your beauty products is investing

In the ever-evolving world of the beauty industry, finding a way to increase your profits is a constant challenge. One strategy that has proven to be effective for many beauty brands is partnering with a private label cosmetics manufacturer. Private labeling allows you to leverage the expertise and capabilities of a specialized manufacturer to create your own unique line of cosmetics. Here's how working with a private label cosmetics manufacturer can help you boost your profi

Did you know that the clean beauty industry is poised to grow at 14.69% to $14.48 billion by 2028? As we collectively transition to a more holistic, healthy lifestyle; demand has been growing for unique, clean, environmentally-friendly beauty products. Starting your own indie beauty brand can be rewarding, especially if you're bringing innovative products to the forefront that contribute to the current clean beauty movement. If you have a passion for skincare, makeup, or any