Case Study: How This New York Salon Increased Retail Sell-Through with Our Private Label Products

Earlier this year, a New York–based salon came to us with a clear challenge: they wanted to improve retail sell-through by introducing products that felt truly their own, not generic add-ons or rebranded stock formulas.

They weren’t looking to launch a full product line. They wanted a tight, focused private label edit that would resonate with their clientele and perform at retail.

Retail success in a salon environment is about offering their own branded products that feel exclusive, intentional, and aligned with the salon itself, and the client experience.

The Challenge: Creating Products Clients Would Actually Buy

The salon already had a strong identity and loyal client base, but retail sales weren’t reflecting that.

Their goals were clear:

• create premium, clean products exclusive to their salon

• ensure the formulas felt elevated and results-driven

• align the products with their modern New York aesthetic

• increase retail sell-through without aggressive sales tactics

They needed products that stylists felt confident recommending — and that clients would repurchase.

Our Approach: A Curated 3-Product Private Label Line

Rather than overextending, we worked closely with the salon to develop three custom private label products, each designed to serve a specific role in the client journey.

Together, we focused on:

• custom formulation tailored to salon use and at-home maintenance

• clean, high-performance ingredients aligned with modern expectations

• textures and sensorial details that matched luxury haircare standards

• packaging that felt editorial, minimal, and unmistakably “New York”

Each product was designed to complement services performed in-salon, making retail recommendations feel natural — not forced.

From Concept to Production in 6 Weeks

From initial concept through final production, we handled:

• formulation and compliance

• ingredient sourcing

• manufacturing

• filling and packaging

This allowed the salon team to stay focused on their clients while we managed the technical and operational details behind the scenes.

The Results: Improved Sell-Through and a New Retail Anchor

Within weeks of launch:

• the products became top-performing retail items

• stylists began recommending them organically

• clients responded to the exclusivity of salon-only formulas

• the line earned its place as a core retail offering

The focused 3-product approach proved that retail success doesn’t require dozens of SKUs — it requires the right ones.

Private Label Products Designed for Salon Success

We specialize in private label natural beauty, skincare, and haircare manufacturing for salons, spas, and founder-led brands looking to create innovative products that move the needle in the beauty industry.

From ideation to production, we handle the details so you can focus on delivering exceptional client experiences and building a brand that extends beyond the chair.

→ Interested in creating private label products for your salon or spa? Get in touch with Luna Nectar Private Label to learn more.